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BrainFinance Debentures

By:

BrainFinance

BrainFinance is modernising how Canadians access credit through AI-driven underwriting and a seamless digital experience. With its Class C Debentures, accredited investors can access a 12 percent fixed-income opportunity linked to an established platform serving a large, underserved market segment.

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Location

Canada

Risk Profile

Moderate - High

N/A

Min. investment

$10,000

Investment Strategy

Value Add

ARR

12%

Horizon

1 Year

Introduction

BrainFinance operates a national lending platform built to serve Canadians who do not qualify for traditional credit. Using advanced AI models and fully digital servicing, the company focuses on transparency, accessibility, and flexible repayment structures.

The Class C Debentures are secured, subordinated, non-convertible, and non-transferable fixed-income securities available to accredited investors. With a one-year term and monthly interest payments, the structure supports the continued expansion of BrainFinance’s lending operations, technology capabilities, and regulatory capital requirements.

This opportunity is suited for investors interested in exposure to an established fintech operator with a proven lending track record and an emphasis on risk management and responsible servicing.

Key Reasons to invest

Large and Underserved Market

More than ten million Canadians fall into the near-prime or non-prime segment, creating a sizable market not fully served by mainstream banking. BrainFinance provides structured credit alternatives to these consumers, a segment representing an estimated 250 billion dollars in non-prime credit demand. 

Proprietary AI Underwriting

BrainFinance’s technology analyzes over 1,500 data points per application and generates automated decisions in under eight seconds. The platform’s Smart Scoring system has produced greater than 90 percent accuracy in predicting probability of default, supporting disciplined lending. 

Established Loan Volume & Portfolio Performance

The company has processed more than 3 million applications and originated over 1.4 billion dollars in loans, with a net charge-off rate of 3.9 percent across its portfolio. This long operating history demonstrates the scale and consistency of the platform. 

Competitive Positioning in a Concentrated Market

In the short-term lending sector, iCash, a BrainFinance business unit, holds an estimated 22 percent market share, placing it among the top three operators in Canada. 

Attractive Fixed-Income Structure

The debentures pay 12 percent annual interest, distributed monthly. For investors seeking consistent income, the structure offers a straightforward coupon-based return profile with a defined maturity date and no equity exposure.

Project Overview

BrainFinance is reshaping how underserved Canadians access credit by combining advanced AI technology with a decade of lending experience. Through its integrated ecosystem of business units, the company offers a streamlined, fully digital borrowing experience designed for consumers who often fall outside traditional lending criteria.

The Class C Debentures provide investors with access to this established fintech platform. Investor capital supports BrainFinance’s ongoing lending activities, platform development, and regulatory capital requirements, helping the company continue to serve a growing segment of Canadians who rely on responsible, short-term credit options.

Within the BrainFinance Group:

  • BrainFinance powers the technology including AI-driven underwriting, Smart Scoring, and automated servicing.
  • iCash is the high-volume lending engine operating across seven provinces, known for transparent, fast approvals.
  • Earna is the company’s strategic new credit card initiative designed to help consumers build stronger credit profiles over time.

Together, these units form a cohesive system that enables BrainFinance to evaluate credit risk quickly, serve borrowers efficiently, and scale responsibly. 

The Class C Debentures allow accredited investors to participate in the continued growth of this credit ecosystem through a fixed-income structure offering monthly interest payments at a 12 percent annual rate.

Location

BrainFinance operates across seven Canadian provinces, reaching consumers who face limited access to traditional credit. The company focuses on serving near-prime and non-prime borrowers nationwide, with a digital lending model that allows applicants to receive decisions and manage repayments entirely online. This national footprint enables BrainFinance to support a broad cross-section of Canadian consumers who require short-term, transparent, and responsibly structured credit solutions.

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Issuer Overview

BrainFinance is led by an experienced management team with extensive backgrounds in fintech, credit operations, and compliance:

  • Esther Ross – Chief Executive Officer
  • Yannick Garand – Chief Innovation Officer
  • Michel Laroche – Chief Compliance Officer

The team has overseen the company’s growth since 2013 and continues to refine its AI technology, lending processes, and collections systems. Over the next several years, BrainFinance plans to strengthen its technology infrastructure and scale Earna, its accessible credit card initiative designed to support borrowers on a path toward improved credit profiles.

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