Kristen King

Kristen is a creative brand strategist and multi-channel marketer with a penchant for authentic brand development, melding high-level strategy with action-oriented tactics that build brand equity and stimulate growth. After graduating, Kristen joined L’Oreal, managing brands like L’Oreal Paris, Garnier, and La Roche-Posay during her tenure. She then joined Aldo to lead the Brand Development & Strategy team, evolving the Aldo brand to be more connected to the consumer, increase brand equity and drive internal change. Before August’s inception, Kristen took on a role at start-up Stradigi AI, building the brand identity, team, product and marketing strategy, and preparing the company for Series A funding. Passionate about creating brand frameworks and strategies that scale, Kristen puts the consumer at the heart of the strategy, taking into account the context, brand goals, and market realities to create dynamic brand strategy and go-to-market plans.